Pol Roger : the crown’s jewells

by / 8 September 2013 Uncategorized No Comments

Champagne Pol Roger is the first to ever be granted in 1877 the prestigious « Royal Warrant » from the court of England.


« We are one of the official kingdom of England furnisher. We strictly abide by the rules established within the tender bid. But things are done in the greatest secrecy. » comments Hubert de Billy, member of the board at Pol Roger, a 96% run family business.
The first sale of Pol Roger bottles happened in 1891, and the little red ribbon bearing the Royal coat of arms appeared for the first time. « Nothing is never for keeps at Buckingham Palace. We must go through the rigors of a selecting comitee made of wine professionals who buy according to the crown’s needs. Nine* Champagne companies currently own this precious « Royal Warrant », that one can easily lose providing none of your bottles are sold within thre years. » explains Hubert de Billy.
The Pol Roger, served from magnum bottles during Kate and Williams wedding, was a non Millésimé Brut, in accordance with the family’s wish for simplicity and authenticity dear to the Royal family. « Only three people in our company ever found out about this tender bid. The shipping was kept very confidential. The parcels were wrapped in black plastic film. And we were only authorized to communicate about our participation to the reception at 15.00 hours. During Georges christianing, we’ll have to abide by the same rules, shall our company be selected. »
According to Hubert de Billy, the « Royal Warrant » does not in any way influence the rise of the sales in the UK, where Pol Roger realizes 20% ot its business. « On the other hand, it brings a positive exposure and a stature that reflects upon our brand réputation. It is a quality recognition. »

Nine companies own the « Royal Warrant » : Lanson, Bollinger, Moët & Chandon, Veuve Clicquot, Roederer, Krug, Mumm, Laurent-Perrier and Pol Roger.

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Jean Batillet

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